Privacy Policy

This Privacy Policy explains how The Nursery (“we”, “us”, “our”) collects, uses, discloses, and protects your personal data, in compliance with Singapore’s Personal Data Protection Act 2012 (“PDPA”) and other relevant laws. By accessing or using our Site or Services, or by providing us your personal data, you consent to the practices described in this Policy.

1. Definitions & Interpretation

  • “Personal Data” means data, whether true or not, about an individual who can be identified from that data (or from that plus other data).

     

  • “You / your” means an individual user, customer, or visitor.

     

  • “Process / Processing” includes collection, use, disclosure, storage, transfer, deletion, etc.

2. Types of Personal Data Collected

We may collect the following types of Personal Data, depending on your interactions:

Type of Data

Purpose / Use

Name, email address, phone number, postal address

To process orders, deliveries, returns, customer support

Billing and payment information (e.g. credit card, bank, transactional details)

To process payments and manage refunds

Account credentials (username, password)

To authenticate and manage accounts

Browsing information, IP address, device identifiers, cookies

To operate and improve the Site, analytics, personalization, fraud prevention

Marketing & communication preferences

To send promotional offers (if opted in)

Feedback, ratings, reviews, or photographs you provide

To improve products, services, or for display on Site/social media (with your consent)

3. Purposes of Use & Legal Basis

We only collect, use or disclose your Personal Data for purposes that a reasonable person would consider appropriate in the circumstances, including but not limited to:

  • processing and fulfilling orders, billing, delivery, returns;

  • responding to inquiries, requests or complaints;

  • communicating marketing or promotional messages, with your consent where required;

  • improving our services, products, user experience, analytics;

  • fraud detection and prevention;

  • complying with legal or regulatory obligations.

Where necessary, we will seek your consent (for marketing, or other non-essential uses). You may withdraw consent at any time (see “Your Rights” section below), subject to legal or contractual restrictions.

4. Disclosure to Third Parties

We may disclose your Personal Data to:

  • Service providers, couriers, payment processors, logistics, delivery companies;

  • Professional advisors (legal, accounting), auditors;

  • Government, law enforcement, regulatory or tax authorities when required;

  • Related or affiliated companies, in connection with business operations or mergers;

  • Any party in connection with a sale or restructuring of our business.

We will require third parties who receive your data to protect it and use it only for the permitted purposes.

5. Cross-Border Transfer

If we transfer your Personal Data to recipients outside Singapore, we will ensure that adequate protection (e.g. contractual obligations, standard contractual clauses) is in place to safeguard the data in accordance with PDPA requirements.

6. Data Retention & Deletion

We retain Personal Data only as long as necessary to fulfill the purposes for which it was collected or to meet legal obligations, resolve disputes, enforce our agreements, or for backups. After that, we will securely destroy or anonymize the data.

You may request deletion of your Personal Data, provided it is not required for legal or operational reasons. Some residual information may persist in backups or archival records, subject to access controls.

7. Security & Protection

We implement reasonable technical, administrative and organizational measures to protect your Personal Data from unauthorized access, disclosure, alteration or destruction. These include encryption, secure servers, access controls, regular audits, staff training, etc.

However, no method of transmission over the Internet or method of storage is 100% secure, so we cannot guarantee absolute security.

8. Cookies & Tracking Technologies

We (and our third-party service providers) use cookies, web beacons, browser local storage, analytics tools (e.g. Google Analytics) and similar technologies to collect information about how you use the Site (pages visited, time spent, referral sources, etc.). This helps:

  • Provide, maintain, and improve the Site

  • Personalize content and marketing

  • Analyze usage trends, diagnose problems, optimize performance

You may choose to disable or refuse cookies via your browser settings, though that may limit your ability to fully use the Site’s features.

9. Your Rights & Choices

You have rights under the PDPA, including:

  • Access your Personal Data and request a copy

  • Correct or update inaccurate or incomplete data

  • Withdraw consent (except where we have a legal or contractual right to use the data)

  • Request that we delete or anonymize your data (where feasible)

  • Object to or restrict certain uses or disclosures

To exercise your rights, please contact us using the contact details below. We will respond within a reasonable timeframe in compliance with PDPA obligations.

10. Children & Minors

We do not knowingly collect Personal Data from children under the age of 13 without parental consent. If you become aware that your child has provided us Personal Data without consent, please contact us and we will delete that information as soon as possible.

11. Changes to This Privacy Policy

We may update this Policy from time to time (e.g. to reflect changes in law or our practices). The updated version will be posted on the Site with the effective date. Your continued use after changes constitutes acceptance.

12. Contact & Data Protection Officer

If you have any questions, requests, complaints or feedback about this Policy or our privacy practices, please contact:

The Nursery
 Address: 326 King George’s Avenue, King George’s Building, Singapore 208567 
 Operating Hours: Weekdays 12PM–10PM, Tuesday Closed; Weekends 10AM–8PM
 Phone: 9278 0728 
 Email: orders@thenursery.sg